Redesigned a cryptocurrency payment widget for an e-commerce platform.
The goal was to improve user experience, simplify the payment flow for selected products, and build trust in the brand. The new, intuitive and secure design increased user confidence and engagement, leading to a higher conversion rate, more completed transactions, and improved business outcomes.

The results were part of RocketFuel’s broader growth.
In 2023, the platform served over 120,000 users and processed more than 420,000 crypto transactions, reflecting a significant increase in adoption and transaction volume across the ecosystem.

My role:

UX Analysis: Conducted analysis to identify user needs and pain points.

UI Design: Created an intuitive and visually appealing interface for the widget.

Wireframing: Developed wireframes to outline the structure and flow of the redesigned widget.

Prototyping: Built prototypes to test and refine the widget’s functionality.